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Strong Enrollments

What are common barriers to meeting enrollment goals in adult career pathway (ACP) courses? How can we identify, reach and attract the adult learners in our community who can benefit from the multiple supports for success that we provide in our ACP? What elements of programming - location, schedule, instructional practice, etc. - must we consider to ensure access for our target populations? How do we craft benefit messages rather than just provide program information for potential participants? How do we establish goals, plans and accountability among all organizational partners in an ACP collaboration?

These tools and reference materials will help answer many of these questions and guide you in setting the foundation for best practices in adult career pathway programming.



Building Strong Enrollments - Multiple Strategies

From ATLAS Adult Career Pathways Program Development Training, 2017

This is a hands-on tool that provides guidelines and practical “worksheets” on how to identify target populations for an adult career pathway program, design programs that fit for those target participants, create effective promotional materials and recruitment strategies, establish multiple and effective referral streams, and support participants to persist.

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Career Pathways Brochure - Example

From the Metro South (MN) ABE program

This informational brochure is especially useful as a communication piece with potential referral sources - i.e., agency staff working with target populations who need program specifics in order to determine whether participants are eligible, etc. Includes description, schedule and requirements for five separate adult career pathways courses offered by the ABE program.

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Career Pathways Toolkit: Element Three - Design Education and Training Programs

Published by U.S. Department of Labor, Employment & Training Administration, 2017

Element Three of the Toolkit provides useful guidance and tools to identify target populations, choose recruitment strategies, provide flexible delivery models, and more. (49 pages.) See esp. Component 3.2: Identify target populations, entry points, and recruitment strategies.

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Enrollment Spreadsheets

From ATLAS Adult Career Pathways Program Development Training, 2017

Two spreadsheet templates with examples are helpful tools for meeting enrollment goals through shared effort of all ACP partner organizations; and for creating an enrollment plan that factors in realistic persistence/attrition rates at each step of the pathway program.

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Healthcare ACP Promo Flyer - Example

From the Duluth, MN partnership for healthcare adult career pathways, 2016

An excellent example of a promotional flyer with key “benefit messages” to attract target participants; nice photos; a graphic explanation of the career pathways available; and clear next steps for anyone interested.

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